I looked at book Groovisions and in particular the chapter on the Chappie project. The whole book was written in Japanese so I got my inspiration from the images. This project was about life size mannequins that looked like Manga characters. These mannequins were produced in a variety of media which were poster campaigns, record sleeves, art installations, sculptures of heads, chair furniture and digital responses. After looking at this book from the library I decided to go down the path of using some form of mannequin in my project, because I feel they make a strong visual impact. The book has given me ideas of what media I could use. I am now thinking about photographing mannequins outdoors and putting these images into a flash interactive presentation. I will be able to put this versatile object the mannequin into a variety of different scenes, modes and situations.I then looked at Groovision website to get a bit more background information on them. They are a Tokyo based Graphic Design team who created Chappie. The character Chappie can be customised by hairstyles and different outfit choices. It also been used in numerous advertising campaigns and debuted on a CD. There also have been various exhibitions across the globe on Chappie. 
I then looked at Angus Hyland work on “The Pocket Canon Bibles” this was a series of book design covers for the bible. He captured each chapter of the bible by a beautiful thought provoking photograph and simple type underneath the photo. I like the visual impact that each photo gives you. Also having a subject like religion gives it more powerful message, which leads me onto thinking about what message should I convey in my assignment? Will it be a political one? Informative? Environmental? Should I do an advert that is focused on a subject which is trying to sell a product?
I then looked at Angus Hyland work on “The Pocket Canon Bibles” this was a series of book design covers for the bible. He captured each chapter of the bible by a beautiful thought provoking photograph and simple type underneath the photo. I like the visual impact that each photo gives you. Also having a subject like religion gives it more powerful message, which leads me onto thinking about what message should I convey in my assignment? Will it be a political one? Informative? Environmental? Should I do an advert that is focused on a subject which is trying to sell a product? 
One that springs to mind is my favourite advert of all the Guinness commercial of Evolution. This gives the audience a strong message about history of evolution and makes people think. What is the human origin? What is our history or purpose? This advert does all of this as well as conveying to the audience that we all should buy Guinness. You are also left with the feeling that Guinness has been around for a long time because that is the message they are trying to convey.
I also found on Youtube that Dove very cleverly did an advert on evolution as well. They used this subject to sell their projects by showing you what a model looks like before make-up, lighting and Photoshop. They completely change the look of the model in Photoshop by altering her eyes, neck and jaw. They had a strong message at the end which was “no wonder your perception of beauty is distorted”. This was a very powerful advert. It captures the essences of women putting pressure on themselves trying to look beautiful because society says so. I am sure it sold a lot of Dove projects because the advert was the strong voice for women.
I also found on Youtube that Dove very cleverly did an advert on evolution as well. They used this subject to sell their projects by showing you what a model looks like before make-up, lighting and Photoshop. They completely change the look of the model in Photoshop by altering her eyes, neck and jaw. They had a strong message at the end which was “no wonder your perception of beauty is distorted”. This was a very powerful advert. It captures the essences of women putting pressure on themselves trying to look beautiful because society says so. I am sure it sold a lot of Dove projects because the advert was the strong voice for women.
Dove Advert http://www.youtube.com/watch?v=uT4dpFpiTgk
