Book Research

Photographer -Guido Argentini Silver eye book.
This book is about sculpture and dance. The women he photographs are dancers athletes and gymnast. He creates photographs of intense expressiveness, in which the sensuality the body is formed. The desert landscape background adds stillness and a deserted feeling while his subjects have silver paint on their bodies which adds a touch of futurism.
This reason he inspires me are because the photographs are crisp clean and simply. He uses the space very wisely and this affects his subjects. I like his futuristic approach in this collection. It has made me think about where, what and how I would photograph landscape and elements for my project.

The Online Branding Book
I looked at the absolut vodka website in the above book. It had a bottle of vodka to the left hand side with multicoloured stripes to the right. The stripes cover the rest of the page. The design team who created this website said “this website intended people to think” “You must never underestimate your consumer’s intelligence”.
It is important to take from this how will the user interact with a website or a multimedia interactive solution to advertising or branding. After looking at the website in the book I went online to see what it looked like. The website has now been updated and re-branded and has a more modern feel to it. It has a clever way in the beginning of the flash intro to catch your date of birth. This is probably to see what really there market is. The link http://absolutdrinks.com/

Art Direction Annual 84
A designer was asked to design an editorial page using bags and shoes to convey wildlife scenes. The designer made a frog, eagle and deer using these items in a very ordinary way. My favourite is the frog were he uses a round purse opened for the shape of the frogs body and mouth. The animals were place outdoors in various scenes around New York. This work inspired a wildlife special in the National Geographic.

One Show Interactive
In this book I looked at the Nike website. It celebrates a freestyle that the athletes bring together. It gives users the opportunity create, personalize and participate. What I like about it is the simplicity of space that defines the freestyle mode. Here is the link http://www.nike.com/g1/eu/index.jhtml?lang=1,1

The Book -Rewind Forty Years of Advertising
This advert for the White horse Whisky is intriguing, simple and clean design. The poster was one of a series depicting a white horse, advertising a brand of whisky made by White Horse Distillers Ltd. What I like about this poster is the image of the white horse and the word 'Scotch' were all that were used for brand recognition, which has been done very simply.

This film poster for Trainspotting has bright orange graphics which give it a nightclub feel and a flyer look. The photos have been done in a fashion editorial style. On another advert I saw for trainspotting it had more boxed information panels in orange which I think was a good follow on from the main poster.